Today’s guest raised $650,000 with Kickstarter, pre-selling a brand new product. Matt Ronge talks about how it took well a year and a half doing product development for his first product Astropad as well as the 2 year process of his companies 2nd product Luna Display. At times they had limited results, not knowing if the products would be a success. Ultimately they pre-sold enough orders to launch their company and enjoy success.
Follow along as Matt discusses the trials and perseverance that him and his partner had along with discussing the development of his products.
You can connect: Matt@astroHQ.com
3 value bombs
1) Understand your customers
2) Find a problem area that you can solve
3) Marketing from the start
Books referenced:
22 Immutable Laws about Marketing, by Jack Trout and Al Ries
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