Today Hugh Massie, Founder and Executive Chairman of DNA Behavior International sits with Todd to discuss how DNA affects people’s behavior. Hugh is a leader in behavioral AI, helping business owners and investors optimize decision-making, build stronger company cultures, and drive financial success.
His core belief? ‘Behavior makes money.’ By understanding your natural financial behaviors, you can reduce stress, make better choices, and create long-term wealth. In this episode, Hugh shares how his research and AI-driven tools are shaping the future of money and business.
Pillars of Wealth Creation
- Financial Wealth
- Health
- Happiness
Hugh Massie is the Founder and Executive Chairman of DNA Behavior International. A behavioral AI expert and Titan 100 CEO, he helps leaders make smarter financial decisions and build people-centric businesses.
Since 2001, Hugh has pioneered behavioral economics research, aiming to empower over 1 billion people by 2030 with AI-driven financial insights. His work is shaping the “New BeFi Economy,” transforming how we approach money, business, and success.
You can connect with Hugh by emailing dnacare@dnabehavior.com
Interested in coaching? Schedule a call with Todd at www.coachwithdex.com
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