Today Hugh Massie, Founder and Executive Chairman of DNA Behavior International sits with Todd to discuss how DNA affects people’s behavior. Hugh is a leader in behavioral AI, helping business owners and investors optimize decision-making, build stronger company cultures, and drive financial success.

His core belief? ‘Behavior makes money.’ By understanding your natural financial behaviors, you can reduce stress, make better choices, and create long-term wealth. In this episode, Hugh shares how his research and AI-driven tools are shaping the future of money and business. 

Pillars of Wealth Creation

  1. Financial Wealth
  2. Health
  3. Happiness

Hugh Massie is the Founder and Executive Chairman of DNA Behavior International. A behavioral AI expert and Titan 100 CEO, he helps leaders make smarter financial decisions and build people-centric businesses.

Since 2001, Hugh has pioneered behavioral economics research, aiming to empower over 1 billion people by 2030 with AI-driven financial insights. His work is shaping the “New BeFi Economy,” transforming how we approach money, business, and success.

You can connect with Hugh by emailing dnacare@dnabehavior.com 

Interested in coaching? Schedule a call with Todd at www.coachwithdex.com

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