In this episode, Todd talks with Paul Ross about what specific words to use in business that create a state of consciousness that leads to greater sales.

Paul Ross is an author, speaker, trainer, Master Hypnotist, and Master Practitioner of Neuro-Linguistic Programming. For the past 30 years, he’s taught tens of thousands of people the power of language to persuade, sell, heal, turn stumbling blocks into stepping stones, and pain into passion. Paul’s speeches and training have motivated audiences around the world to discover their power to design their own results.

3 Pillars

  1. Always improving your state of mind
  2. Mentorship/Coaching
  3. Willing to say “I don’t know”

Books: Subtle Words That Sell by Paul Ross, Winning Through Intimidation by Robert Ringer, Prometheus Rising by Robert Anton Wilson, Captivate by Vanessa Van Edwards, and Monsters and Magical Sticks by Stephen Heller, Terry Steele and Robert Anton Wilson

You can connect with Paul at or

Interested in coaching? Schedule a call with Todd at

Connect with Pillars Of Wealth Creation on Facebook:

Subscribe to our email list at

Listen to the audio version on your favorite podcast host:


Apple Podcasts:


Google Play:

iHeart Radio: