Neal Bawa, is known in the real estate circles as the Mad Scientist of Multifamily. Neal Bawa is a data guru, a process freak and an outsourcing expert. Neal treats his $200 million dollar multifamily portfolio as an ongoing experiment in efficiency and optimization. The Mad Scientist lives by two mantras. His first mantra is that we can only manage what we can measure. His second mantra is that data beats gut feel by a million miles.

In this episode Neal discusses the keys to successful asset management, as well as the importance of sound asset management. He also hits on the key factors his company looks at when considering a market to invest in and the types of real estate deals that are the most lucrative right now.

3 Pillars of Wealth
1. Measure everything
2. Be analytical
3. Deep dive

Book recommendation: Traction by Gino Wickman

Connect with Neal Bawa at multifamilyu.com/toolkit
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