In this episode, Todd talks with Lance Pederson about how you can build a trusting relationship with high net worth investors.

Lance Pederson has worked in the middle-market real estate space for more than 13 years and has helped over 180 entrepreneurs architect pooled investment funds. He’s passionate about the power of transparency in building trust between sponsors and investors. He is the Founder and Managing Partner of Verivest, an end-to-end real estate investment platform designed to bring transparency to middle-market investing. Lance is the Principal of Fairway America, a private equity real estate company in Portland, Oregon. He also hosts the podcast ‘The Real Estate Risk Report,’ featuring conversations with real estate sponsors around the topic of risk mitigation

3 Pillars

  1. Patience
  2. Discipline
  3. Passion/Interest

Book: Influence by Robert Cialdini

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