In this episode, Todd Dexheimer interviews Joe Terry, CEO of Culture Partners, about leadership, culture, and how ordinary people can achieve extraordinary results. Joe shares his journey from sales to sales leadership to CEO, explaining that high performance isn’t about being special — it’s about learning how to optimize what’s already inside all of us.
Joe introduces the idea of “surrender to lead,” explaining that surrender doesn’t mean giving up, but letting go of what you can’t control. Leaders should set clear goals, release attachment to the outcome, and focus on executing the process they can control.
The conversation also highlights how strong organizations are built through clarity, alignment, and accountability from the CEO to the front line. Joe emphasizes creating better daily experiences for people and replacing blame with true accountability — where team members see it, own it, solve it, and do it.
This episode is a powerful reminder that great leadership starts with personal responsibility and a culture built on purpose and ownership.
Favorite Book: Think and Grow Rich By Napoleon Hill
Pillars of Wealth Creation
- Love
- Abundance
- Gratitude
Joe Terry is a former NFL player, leadership expert, and the CEO of Culture Partners, a firm that helps organizations create cultures built on clarity, alignment, and accountability. After his career in professional football, Joe moved into business, starting in sales, advancing into sales leadership, and eventually becoming CEO.
Drawing from both athletics and business, Joe developed a leadership philosophy focused on helping ordinary people achieve extraordinary results. He is the author of Surrender to Lead, where he shares how letting go of what you can’t control and focusing on what you can empowers leaders and teams to perform at their highest level.
If you would like to connect with Joe Terry, reach out on LinkedIn https://www.linkedin.com/in/joe-terry/ and visit https://www.surrendertolead.com/ to order his book.
Interested in coaching? Schedule a call with Todd at www.coachwithdex.com
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