The riches are in the niches. Andrew Funderburg shows how you can make more money owning a niche business than if you tried to be everything for everyone.

Andrew “Fundy” Funderburg, born in the Pacific Northwest, has lived in Paris, Moldova and rural Japan. He founded Fundy Software in 2008 after selling his language school in Japan and moving his wife and two sons back to the United States. Fundy Designer has single handedly added over $1 Billion in revenue to the professional Wedding and Portrait industry. Based on a patented design algorithm, as well as world-leading auto design technology it helps professionals design high-end albums and wall art in seconds and integrates sales tools to help artists run profitable businesses. .

3 Pillars
Lean into your strengths
Don’t ever start a business that doesn’t have recurring revenue
Don’t get into business where you have to carry inventory

Book: The Art of Living by Thich Nhat Hanh

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