Market your niche to people by talking about what you don’t do instead or saying that you do everything. Otherwise, your competitors will control that narrative. Sean Campbell explains in today’s episode how his company helps other companies successfully direct their messaging.
Sean Campbell has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top tier conferences. He has also been the author of several books on technical as well as business topics. Sean has also been a professional services firm owner for over 20 years. His professional services work has spanned consulting engagements with the Fortune 50 and startups you’ve heard of, the sale of his first professional services company, and the growth of delivery, sales, marketing, and operational practices inside professional services firms. In short, Sean brings a wealth of knowledge when it comes to surviving and thriving as a service firm owner or the leader of a practice area inside a larger services firm.
3 Pillars
- Discretionary time
- Read
- Once you learn something, tell someone about it
- Read something you disagree with
Books: Managing the Professional Services Firm by David Maister, The Hard Thing About Hard Things by Ben Horowitz, and books by Alan Weiss
You can connect with Sean at www.cascadeinsights.com or sean@cascadeinsights.com
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